Copywriting 2022: forecasts and trends

The trends of 2022 in copywriting are based on the rules of the previous period. Over the last few years, the specifics of writing have changed significantly. Material created by professionals is now increasingly valued. The coronavirus pandemic has created a need for competent and expert texts (product descriptions, instructions, guides). Many clients and customers have eagerly embraced online services, and businesses continue to adjust to them.

What are the prospects for copywriting in 2022? The good news is that nothing terrible is expected. Even despite technological advances, neural networks are not yet capable of producing meaningful text. That’s why copywriters will still be in demand. The main thing is to have the appropriate knowledge and skills.

What will be important in copywriting in 2022?

1. Personalization. Search engine algorithms are sharpened to identify the specific usefulness of the text for the reader. They gather information about consumers in order to offer them more relevant content. Therefore, it is important to offer personalized content to address narrow circles of interest, with keywords that match the content of the text.
2. Marketing in the form of dialogue. Chatbots have certain algorithms in place with pre-prepared answers. The creation of scripts requires the participation of a competent textual specialist. It is planned that by 2023, the volume of commercial actions performed by means of online chat will reach 112 billion dollars. That’s why chat support needs to be user-friendly and accurate.
3. Versatile specialists. Many clients are looking for a universal copywriter who will not only write texts, but also put in keywords, compile a semantic core, place content on the site.
4. Thorough work with SEO. All texts must be written in accordance with the latest algorithms. An important feature of 2022 is that it is no longer necessary to add relevant content to the site frequently. It used to be considered better to add 1-2 texts a day than to add a few dozen articles on an ad hoc basis. Now the focus is on the quality and usefulness of such texts. Carefully crafted, interesting longreads will work better than dozens of small publications.

What areas will help you stand out from the competition in 2022?

The following areas of copywriting are particularly popular this year:

• Information technology and start-ups.
• Technical texts.
• Financial texts.
• Legal copywriting.
• Business.
• Digital marketing.
• Restaurants.
• Logistics.
• Investments, trading and cryptocurrencies.
• Gamification and augmented reality.
• Entertainment sphere.

A copywriter is required to have a narrow knowledge of a specific subject, knowledge of the latest trends and trends, the ability to maintain a personal blog and write different types of texts, knowledge of English is also welcome.