How to write an online casino text

A well-written text about an online casino not only gives the operator visibility, but also informs the players about the features of the chosen service. That is why this kind of advertising should be a central part of the marketing strategy. Reviews of online casinos, including Betsafe casino, placed on affiliate sites range from “Shakespeare who could gamble” to “You-care-when-they-are-taught-the-Alphabet”.

Structure is key

An online casino review is only as good as the short description that precedes it. The content brief is what defines exactly what should be covered in the text, including structure, and is sent to the chosen content writing agency to direct them towards what the client – usually an iGaming partner or operator – wants.

The briefs can range from an absolutely nightmarish list of requirements as long as your arm to a few items and resources that might be useful. Here are a few areas that should definitely be included in an online casino review:

1. A brief introduction: the site’s history, where it’s based, its reputation in the industry and any other TOCs that make it stand out from the competition. It’s also worth including a linked table of contents so that players can jump straight to the information they need.
2. Design, navigation and user interaction: The aesthetics and usability of the site are usually included in the first half of the review, as it affects the overall experience. Whether you’re an expert on these three interrelated elements or not, it’s worth familiarising yourself with the basics, as they are by many accounts the most important aspects of an online casino.
3. Legislative information: which licenses the operator owns from Alderney, UKGC, MGA to Curacao and Cyprus, including these seals, is one of the best content marketing tips for online casinos and bookmakers. Players need to know that their game is being played in a safe environment and these seals guarantee the legitimacy of the casino.
4. A collection of games: these can range from ridiculously large to miniature. Also, keep in mind that accessing the site from different locations (outside the country) will affect which games you can play. According to legislation for specific regions, some games are available in some places and not available in others.
5. Promotions and bonuses: Welcome bonuses, regular promotions, average wagering requirements, cash-outs and time limits are all information that your online casino review should include. What payment options should also be included, as e-wallets Neteller and Skrill are exempt from promotions due to potential fraud.
6. Banking An important feature – not only should it state which banking methods the casino accepts, but also the time of withdrawal. Since many casinos have different withdrawal times, it’s worth specifying exactly how long it takes to withdraw for each payment method.
7. Customer service: whether or not it’s served by chatbots, chat, email options and a local number are all available, so readers don’t have to deal with agonisingly expensive phone bills at the end of the month.

It should also be made clear that around 37% of players prefer to play on smartphones, so the way online casinos are displayed on these devices, including tablets, is incredibly important to include in your casino review.