Texts for social media: features and rules for posts

Social networks contain a lot of content. Life stories, analyses and expert articles are particularly popular as texts.

How do you write texts for social networks? First of all, you need to understand your target audience and learn how to interact with them. To gather a lot of comments and user likes on the post, you need to touch on a topic that is important to your audience. Write stories about pains and successes, express emotions that are very important to people.

Rules for social media posts

1. A small number of words. Social media visitors don’t like to read. A post should ideally not take more than five minutes to read, preferably less. Longreads are the optimal format for blogs, not for social networking.
2. Write the truth and be honest with your subscribers. Don’t write false information if you are advertising a product. If the reader recognises the deception, they will spread negative information about you all over social media.
3. Avoid water in your texts. They should be short and full of useful information. Don’t use boilerplate phrases that have no meaning.
4. Keep communication simple and friendly, respond appropriately and politely to criticism in comments. Respect your subscribers.
5. In one text, cover only one topic, don’t get lost in thought. If you have a lot of ideas, it’s better to divide them into several texts.

What can I write in social networks?

This question is difficult to answer, because everyone has his own interests. That’s why you need to understand your target audience.

In most cases, women prefer articles on the topic of beauty and health, men like topics related to hunting, repair, business and investment.

To attract women, it is better to write emotional texts, for men, operate with facts and specifics. For young people, you can write about topics that are relevant today. Many teenagers want to be like celebrities, so you can safely publish news about the stars, post excerpts of interviews.

Styles of texts for social networks

1. Controversial. Try to write a text that will provoke a discussion among readers, provoke their reasoning.
2. Sensational. For this style, it is important to follow the latest news in order to touch upon the topic and provoke a storm of emotions in your subscribers. However, keep in mind that the information in the group needs to be accurate. 3.
3. Review. Try doing reviews of products, films, plays. After making a review, you can write your opinion and ask the readers for their opinion.
4. Questioning. Don’t be afraid to ask your users an unobtrusive question and ask for their advice. Trust me, most people will want to give their opinion.

So, working with social media is easy, it’s just important to keep in mind the rules, your target audience and the main ways to interact with them. If you have created a group not for entertainment but to sell something and make a profit, you need to develop a clear promotion strategy and think through a content plan.