Practice shows that when it comes to content, most customers want to get the texts “cheap and easy”. However, the quality of the content created by the first copywriter from the exchange really leaves much to be desired. A copywriter who does not follow the latest trends and search engine algorithms can only do harm. Not infrequently, the texts, created with copy, with a huge amount of keywords, are recognised by the search engines as overoptimised.
How much should you pay a copywriter? Some tasks require a really qualified performer, while for some tasks, a beginner will do. The following factors should be taken into account when calculating the cost:
There are several ways to choose a specialist:
Before entrusting a copywriter with the task, be sure to look at his portfolio, ask for examples of texts. You can start by offering a specialist to do a small paid test task.
Paying per 1000 characters with or without spaces is a standard way to proceed (paying per 1000 characters without spaces might save some money). However, it is not always correct to rate texts in terms of number of characters. For many copywriters it is an excuse to add “water” and impose a useless volume on the client, as the copywriter’s earnings depend on the number of characters. That is why sometimes it is worth estimating the average of the entire text, depending on the subject and the complexity of the TOR.
It is up to you whether you calculate the price for 1,000 characters or pay for the whole text at once. There is no one right decision in this matter. Some people want to find a regular copywriter to staff, to whom they can pay a fixed amount once or twice a month. Others want to find a specialist to do one or more projects.
When determining the cost of their services, copywriters take into account the volume of work, the complexity of the TOR, the topic, the site for placement. If a specialist quoted the same price for all projects, you should be wary: even if you pay per 1000 characters, copywriters have their own scale of rates, which can vary.