What is copywriting and what are copywriters for?

The profession of copywriting emerged at the end of the century before last, but many people still do not understand what copywriting is. Meanwhile, this activity can bring a good income, while at the initial stage of a beginner does not require a significant investment of material and time. Let’s find out what a copywriter is, why we need copywriters and who is suitable for such a profession.

What is copywriting?

Not so long ago, copywriters were just people who write advertising texts. Today it is a broader concept. Copywriting is the writing of any texts, regardless of their format and placement platforms. It includes the following:

• Informative articles for websites and blogs.
• Commercial articles for websites.
• Product descriptions for online shops.
• Posts for social networking sites.
• Material for email newsletters.
• Texts for promotional and entertainment videos.
• Landing pages.
• SEO-optimized texts.

Copywriting should be distinguished from journalism, because the main task of the copywriter – to induce the reader to a specific action, that is, in most cases, such experts write the same commercial texts.

Tasks of a copywriter

Here are the main responsibilities of the copywriter that he faces in the course of his work:

1. Writing texts according to the terms of reference. The TOR that the customer sends, specifies the purpose of the text, the requirements for its parameters, the key queries.
2. Solving “pains” of the target audience. If the copywriter can fill the client’s needs with his text, he is a valuable specialist.
3. Working in the office. The copywriter can work in the staff of the company, covering all the client’s needs in high-quality content.
4. Self-employment. In this case, the freelancer is looking for customers himself, working with a few clients who are suitable for him.

How to become a good copywriter

You can enter the profession fairly quickly, without years of training and monetary investment. However, a specialist must have certain skills:

1. The ability to present information in a structured way, to write texts with lists and headings.
2. The ability to determine the purpose of the content, the characteristics of the target audience and the characteristics of the site for placement.
3. The ability to use reliable sources for writing texts. Expert content increases audience loyalty.

Here are some career options for an aspiring copywriter:

1. Creating a profile on the stock exchange. Here you will find a large number of orders, you can receive positive feedback and build up a rating. The minus of this method is that your orders will not be cheap, and therefore you must not rely on a serious income.
2. Searching for clients directly. You can do this in social networks or through friends – gradually you will create your own customer base.
3. Promotion through a personal website. By creating your own website, you can attract a lot of clients, but don’t forget about the cost of advertising.
4. Search for orders on thematic forums. An additional plus is the opportunity to communicate with colleagues.
5. Promotion through social networks. Another effective way for those who are familiar with targeting.

Thus, to become a well-paid copywriter, it is important to write competent texts, interesting and useful for clients, to be able to find customers and meet deadlines.